Kalbarri, Western Australia wouldn't be the first guess for a top end fashion store but through some clever marketing and Tanks online store it is a reality.
Capturing the right look for the market as well as ensuring the location and natural surroundings where promoted in the design and theme was a key focus. A clean and feminine layout that showcased the shops amazing range was also an important criteria. The CMS is Joomla and has a Virtumart e-commerce platform. It also features a newsletter campaign module as well as some other custom built components.
The web design was a custom creation and was then also applied to all marketing and advertising material for the business. The site and store was featured in the local and surrounding newspapers and is selling to other shops and individuals all over Australia. There has also been may orders overseas and Ella who owns the store has told The Tank there are some regular "shop-aholics" who buy from her each season.