The president of the Occupational Therapy Association approached The Tank Studio to re-brand their existing logo. The challenge of the brief was to create an identity that represents the broad and diverse range of services and skills of its members.
The logo concepts where presented to over 200 members at the State Conference at The Crown in September and all parties had the opportunity to vote on the preferred mark. A clear choice was selected and the rationale´was very much taken on board. Our thinking was to create a dynamic circular shape made up of individual pieces. The small spokes illustrated that diversity and importance of each service and person in the association.
A full set of stationery and brochures as well as a monthly print newsletter was delivered and the overall response from the group has been very positive and reinforces that the correct choice was made.