It definitely isn't a nine to fiver, more like a way of seeing things in a certain way. Scribbling on the shower screen with ideas is a common practice and driving past billboards criticising letter spacing bugs my wife.
I don't think I have been the same since watching a video in high school about the process behind the Telstra logo and being in awe of the whole process. After so long I found what I had wanted to do...
The passion is still there and the adrenalin of creating a new identity or ad campaign still is a rush. The Tank is something I have worked towards for the past ten years. It is a dream come true and is a place where I like to be. I feel that my design career is still in a way at a teenage state in the design lifespan and I am excited to see what happens next.
My true loves in life are my family, the ocean, shoes, coffee, apple mac products and lacrosse. I am a typical Gemini in many ways and still am working on being a grown up. I love art for arts sake but feel lucky that my art works in the marketplace.
The Tank for me is about doing things the way I want, when I want - the best way possible, without the pressure - to provide Tank clients with the standard they deserve. Quality not quantity is what I believe in. I'm a nerd and when I see a cool website, I cant help myself from reading the source code and see how it's been built.
I dislike ugly buildings, bad coffee, fake people, being woken up, and i'm sick of Papyrus font abuse.