We know the importance of being found and for us it is half the battle. We answer two critical questions... What does your site say and how many people get to hear it? Over the past 5 years we have worked closely with our clients to not only optimise and create strategy but also to educate and inspire high quality SEO and E-Marketing. Our role has changed and we have embraced it to not only provide great service but partner with our clients for the long haul.

Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site.

What are search engines looking for? How can you build your website in a way that will please both your visitors/customers, as well as Google, Bing, and other search engines? Most importantly, how can SEO help your web presence become more profitable?

A simple rule: "Skipping the basics and spending all your time and money on social and 'fancy stuff' is the same as skipping brushing your teeth and showering, but buying white strips and wearing expensive cologne! The Tank focuses initially on the old saying: give a person a fish, feed them for a day - teach someone to fish, feed them for life. Although our clients can't do all the work it is important for us to be transparent and educators as well as specialists and service providers.

The goal of foundational SEO isn't to cheat or "game" the search engines. The purpose of SEO is to:

  • Create a great, seamless user experience.

  • Communicate to the search engines your intentions so they can recommend your website for relevant searches.

Your Website is Like a Cake

Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and infrastructure act as the ingredients that make the cake. Without it, your cake is tasteless, boring, and gets thrown in the trash.

What Search Engines Are Looking For

Search engines want to do their jobs as best as possible by referring users to websites and content that is the most relevant to what the user is looking for. So how is relevancy determined?

  • Content: Is determined by the theme that is being given, the text on the page, and the titles and descriptions that are given.

  • Performance: How fast is your site and does it work properly?

  • Authority: Does your site have good enough content to link to or do other authoritative sites use your website as a reference or cite the information that's available?

  • User Experience: How does the site look? Is it easy to navigate around? Does it look safe? Does it have a high bounce rate?

 

What Search Engines Are NOT Looking For

 Search engine spiders only have a certain amount of data storage, so if you're performing shady tactics or trying to trick them, chances are you're going to hurt yourself in the long run. Items the search engines don't want are:

  • Keyword Stuffing: Overuse of keywords on your pages.

  • Purchased Links: Buying links will get you nowhere when it comes to SEO, so be warned.

  • Poor User Experience: Make it easy for the user to get around. Too many ads and making it too difficult for people to find content they're looking for will only increase your bounce rate. If you know your bounce rate it will help determine other information about your site. For example, if it's 80 percent or higher and you have content on your website, chances are something is wrong.

 

Know Your Business Model

 While this is pretty obvious, so many people tend to not sit down and just focus on what their main goals are. Some questions you need to ask yourself are:

  • What defines a conversion for you?

  • Are you selling eyeballs (impressions) or what people click on?

  • What are your goals?

  • Do you know your assets and liabilities?

These are but a few things we consider important. You should always keep SEO in the forefront of your mind, and always follow best practices. Skipping the basics of SEO will only leave your site's foundation a mess and prevent you from fully maximizing revenue opportunities. We work with our clients and for our clients and feel that the best principle in SEO is to stay focused and to be fluid and flexible and respond to the market and the rules.